The first and premier project, Green Abad, takes into account the need of the people from the population of Bangladesh: for our farm, it accommodates 150,000 chickens at a time, thereby being vivid in activities supporting the local community with a steady supply of poultry products. We produce healthy, high-yield poultry with an extensive array of advanced farming technologies. We will introduce advanced feeding technologies, climate-controlled housing, intensive health monitoring, and ensure comprehensive biosecurity—a controlled farm environment, regular health examinations, and the application of effective hygiene measures.
The improvement and development of advanced poultry farming methods have to be continuous. That is what Green Abad is doing: providing affordable, nutritious poultry to the people of the locality. Through projects like Green Abad in support of sustainable agriculture, we want to better the living standards of local people in Bangladesh.
BRAND POSITIONING
High-Quality Poultry Products: Emphasize that this is a superior-quality poultry product that has been made in a healthful, tasteful manner through advanced, sustainable farming practices. Therefore, it is this positioning that will help gain consumers who are highly concerned with food safety, high-taste perception, and making high-quality standards of their food products.
TARGET MARKETS
Retail Consumers: Target households and individual consumers that place very high premiums on the safety and quality of their poultry products. They tend to be a market that demands transparency and assurance that the food being bought will be produced ethically and sustainably.
Food Service Industry: Target restaurants, hotels, and catering services; in essence, all customers who look for steady sources of high-quality poultry products will always be on the run. These customers will require a constant supply of superior products to maintain their reputation for top-notch cuisine and keep their clientele happy.
MARKETING STRATEGIES
Product Differentiation: Highlight the unique selling points of being hormone-free, antibiotic-free, and ethically raised poultry. Tact and attention must be placed in marketing the farm as natural, humane, and ecological to attract health-conscious and ethically-minded consumers.
Certification and Labeling: Obtain and prominently display Halal, organic, cruelty-free, and other such certifications on our packaging and marketing materials. These will pull the consumer segment that finds and trusts such endorsements, building our company’s market appeal.
SALES CHANNELS
Supermarkets and Groceries: Stocking poultry products as part of our line in major supermarkets and grocery chains will ensure that they are obvious and accessible to many consumers. This measure shall support us in reaching and ensuring that the visibility of our brand is felt through the allocation of shelves in the most popular retail points.
Distributors: We partner with agricultural supply distributors to develop our market. With the partnership, we can make a significant extension of making our products more accessible while doing wider outreach. This ensures that farmers can easily access our chicks. We will improve the availability and distribution of poultry products by responsible and cooperative efforts with our distributors in support of the agricultural community.
SALES CHANNELS
Sampling Campaigns: Run sampling campaigns in supermarkets or food festivals where the end consumers can experience the exceptional quality of products by themselves. Free samples allow for further interactions with consumers, hence building brand loyalty and facilitating word-of-mouth promotion.
Advertising: Tap into the traditional and digital ad mix to reach a much broader consumer base: TV, radio, social media, and print. The adverts will be done in consideration of quality, safety, and ethical production means of the product, calling for appeals from consumers who find such qualities in food values.
