Project Green Abad would be a dairy farm based on 20,000 cows and would spearhead all our initiatives. Through this project, it has been visualized that the problem of ever-increasing demand and day-by-day price hikes of milk and milk products due to supply shortages could be substantially alleviated by increasing the supply of such essential goods that would stabilize priceulling. Green Abad will enhance milk production and support the dairy industry with high-quality products. We will work on the latest techniques in dairy farming to ensure and attain high standards of animal welfare as well as maximum productivity. This project caters not only to existing demand but also sets a workable benchmark for sustainable and efficient practices in dairy farming. The setting up of Green Abad will allow for holistic development of the dairy sector and make every dairy product produced from milk more accessible and affordable for all in Bangladesh.
BRAND POSITIONING
Pure and Fresh Dairy Products: Position our dairy products as pure, fresh, and nutritious from the best-treated cows. This strategy appeals to customers who value solely natural and healthful food products that would protect them to the best and provide comfort from using our brand for their dairy needs.
TARGET MARKETS
Households: Targeted at families and individuals who use dairy on an everyday basis, including health-conscious consumers who are looking for quality dairy products to meet their nutritional requirements.
B2B Customers: Focus on requirements from businesses like bakeries, confectionaries, and dairy-product makers who require quality milk. Such customers look for a consistent quality of products with reliable supply to meet their production standards.
MARKETING STRATEGIES
Health and Nutrition: We will emphasize the nutritional benefits of our dairy products, mainly focusing on calcium, protein, and vitamins inherent in them. Marketing materials for these products shall illustrate the health benefits for all age groups, from children to senior citizens, thereby underlining the importance of dairy in one’s daily diet.
- Product Variety: Offer a wide variety of dairy products, such as milk, cheese, butter, yogurt, and cream, to cater to various consumer needs. An unending chain of product innovation will brand every other time in the market.
SALES CHANNELS
Retail Outlets: Sell in supermarkets, grocery stores, and specialty food shops, where the customer can conveniently reach us through strategic placement in the outlets where our products are visible and accessible.
Online and Direct Sales: This is in the process of launching a web store that will cater to home deliveries and thus reach many customers. Online marketing would target busy families and health-conscious consumers for convenient purchasing of our products.
PROMOTIONAL ACTIVITIES
Nutritional Campaigns: Run campaigns for dairy’s health benefits, especially among children and the elderly. Utilize social media, print media, and TV to make broad outreach and drive this message home so that people understand their diet should have dairy.
Brand Ambassadors: The company will then collaborate with nutritionists and other health influences to endorse the company’s dairy products. This will help enhance the brand trust and appeal, which in turn will lead to more consumers being thought to be swayed and convinced to choose our product for their everyday nutritional needs.
One of the key factors that would make Green Abad’s dairy farm project a success is the strategic positioning of our pure, fresh, and highly nutritious dairy products, which should give cause for interest to health-conscious consumers and businesses in need of consistent quality. This could pass for the widest market, as targeting households and B2B customers would naturally expand markets. Our marketing strategies have focused on the nutritional value of our products and provided an enormous variety within this category of goods, while sales through retail outlets and online chases enhance ease of access. Nutritional campaigns and brand ambassadors enhance trust by performing promotional activities. Only through such strategies Green Abad’s dairy farm project would be able to fulfill the market demand and assure long-term growth and sustainability.